I am very passionate about WordPress. It is an open source web publishing tool that is completely free and flexible. Out of all WordPress’ benefits, the fact that Google seems to love it so much might be my favorite.
What is up with Google’s love affair with WordPress anyways? Why do WordPress sites seem easier to get to the top of Google with? From my experience I think it comes down to a couple of factors:
1. Power of Posts – Every time you create a post on WordPress you have the chance of getting another web page indexed in Google. The way WordPress works is that it creates a separate page with it’s own link (permalink) when you make a post. If you are posting regularly that means you are getting more pages indexed in Google.
When people had old HTML sites they might have a handful of pages, with sub pages they might have a couple dozen. WordPress makes it easy to have hundreds and even thousands of pages indexed in Google. The more pages you have indexed in Google means more authority in Google’s algorithm.
A real life example is a business directory my team and I created. At first when we added our businesses they weren’t showing up at top of Google for very low competition local terms. We ended up buying a database of local businesses and adding them as posts. After we added the hundreds of posts we noticed that any new company we added would now be on first page of Google for the local search terms..and quite quickly.
2. Dynamic Content – WordPress makes it very simple to add content. This is another big factor for ranking well in Google. Google loves fresh content and WordPress makes that easier than any other web publishing platform. If you are constantly adding new contenet to your WordPress site – Google will notice this.
In Google’s eyes fresh content is important for two reasons. First off it means a site isn’t stale and possibly outdated. Secondly, fresh content seems more relevant in Google’s eyes. This is especially true now that they update their index in almost real time. To Google a fresh new post will be weighted as more relevant because it is closer to what is happening right now.
3. Plugins – WordPress has so many handy plugins that are deisgned for search engine optimization. Plugins like All-In-One SEO will cover most of your on page optimization. This plugin will cover all your meta tags at the very least. There are also other plugins that will make sure your internal linking structure is favorable to google. Google XML Sitemaps is a plugin that will create a sitemap of your site and submit it to Google. If you use Google Webmaster Tools you know that this is important, because Google says so! It is especially important for dynamic sites like the ones that can be built on WordPress.
These three facts ensure that WordPress is and will probaly always be one of Googles favorite web publishing platforms. The google love is only one of the reasons why you should be using WordPRess but IMO there are few factors more important. The best traffic creation techniques you can do is to rank in Google for your keywords – and WordPress makes that task even easier. Why not give it a shot?