Search engine optimization is one of the most important methods of marketing that a business can invest time and money into. In fact, for those who would like to trim the fat as well as possible and get to the most effective means of marketing, here they are: blogging, search engine optimization, and email advertising.
Search engine optimization goes hand in hand with a niche. This is because the very act of sharpening your SEO is essentially you carving a niche out for yourself and your business in the world of the Internet. SEO determines where your site pops up when keywords pertaining to your business are keyed into a search engine. Recent research shows that over 85% of all traffic to sites is generated by search engines, so having your website show up on that first page (or even the coveted first spot on the first page) is key to your site getting a lot of traffic and a lot of conversions.
You can make this happen with SEO. The issue is knowing how to relates to niche marketing and how to use SEO to bolster both your niche and the amount of hits your site gets.
There are many ways to improve your SEO – there are quite literally libraries of books out there with information on the subject. For those of you who would like the quick and dirty on SEO, however, we’ve compiled a bullet list of points that will help you understand what SEO actually means and how to improve it.
- The first way to improve SEO is through code. This means using something called a meta tag – and if you don’t know what this is, look it up. If it still seems like Greek to you, find a business that specializes in SEO and get them to up the code on your site. This is one of the most important things you can do insofar as SEO is concerned and is certainly worth the money you’ll pay to have it done if you’re not interested in/can’t do it yourself.
- Page content. This refers to the stuff on the webpages that mostly doesn’t change – product and company descriptions are great examples. What helps SEO here is keyword frequency and placement – there’s a specific style of writing that helps improve a site’s SEO by balancing the amount and placement of keywords with informative content. There’s plenty of free information on the Internet about this, and if it seems like too much trouble to have SEO-attuned page content, find a copy company and outsource it. It’s worth the cost.
The reality of the situation is that calibrating your business’ SEO is a complicated science that’s rather hard to sum up in two bullet points. This is just a starting point. But if you want to advertise to the niche, the niche has to be able to find you. Better your SEO and you better your chance of landing customers!