content top

Copywriting and the 5 Ps

When settling in to draft original copy for a web project, it is important to keep the five Ps of Web Copyrighting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives. Here are each of the five Ps along with a simple definition. 1. Problem – Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be...

Read More

Remove All Buyer Doubt

Up to this point, you have done a great job. Your presentation of the problem was ideal. Your followup with the benefits and proof of how efficient and valuable your product was great. You even thought the close statement was right on the mark. So why is the prospect still hesitating? Consumers always have objections. It is a fact of life. It is also a fact that you overcame some of them in your copy already. What remains is to address the...

Read More

Stories Making The Copywriting World Go Round

Any successful copy is going to tell a story. Just how well that story is told makes all the difference in whether or not a prospect turns into a customer. Here are a few tips to help you tell your story in a way that will hold the attention of the prospect and keep it all the way through to the close of the sale. First, set the stage for your story. The idea is to grab the interest of the reader by presenting a situation that he or she...

Read More

Headlines That Convert

No matter how well crafted the body of your content, a headline that grabs attention will always make a difference. Of course, you want to grab the right kind of attention. That is, you want the reader to be attracted by the headline and thus want to read the body of the text. You do not want the reader to read the text simply because he or she wants to find out what type maniac would come up with a title like that. Here are three simple...

Read More

What You Need To Know About Web Copy

One of the things that makes the Internet so appealing is the fact there is plenty of useful and entertaining information to be found. Of course, some website owners prefer to simply copy data from other sources as a way to flesh out the content of their sites. When this happens, they miss out on some great opportunities. Here are just a couple of reasons why original web copywriting is not only important, but essential to the success of a...

Read More

Act Now – Not Later!

One of the goals you have for your sales copy is to compel the reader to make a decision now. All too often, copy builds an excellent case for considering the product, but does not follow through with that little added extra that pushes the prospect off the fence and into making a decision to buy. Here are a three basic ways to make sure your prospect does not get away, and becomes a devoted customer. First, don’t assume that your...

Read More
content top
UA-4070591-1