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Achieving Mastery Of Your Niche For Greater Success

The very definition of niche is that it is relevant to a specific area of interest. “Car repair” could be considered a niche, but it’s not a very specific one. “BMW car repair” is more of a niche. You probably get the idea – you can get extremely specific with your niche, but as mentioned in an earlier article, it’s important to balance the scales between mastery and a broad range of knowledge. Not specific enough means...

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Have You Done Enough To Get Your Business Above The Competition?

Search engine optimization is one of the most important methods of marketing that a business can invest time and money into. In fact, for those who would like to trim the fat as well as possible and get to the most effective means of marketing, here they are: blogging, search engine optimization, and email advertising. Search engine optimization goes hand in hand with a niche. This is because the very act of sharpening your SEO is...

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Harness The Power Of Social Networking For Your Business

You’re probably well aware of how helpful social networking tools can be when it comes to getting attention for your business. In fact, social networking has become such a salient topic in recent years that it’s developed its own marketing acronym– just as Search Engine Optimization has SEO, social networking has Social Media Optimization, or SMO. Yes, it’s true – there are people who make their living by controlling the Twitter...

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Why You Should Consider Advertising Through Email

It might come as no shock to you to learn that the most commonly engaged in activity on the Internet is email. People are connected to their email like no other function on the Internet, and we all know how popular Facebook and Twitter are. If you really want to get somebody’s attention but can’t or don’t want to call, we reach for our emails. Email is one of the most professional and reliable ways to get in contact with somebody...

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Finding Low Competition Keywords

If you’re a savvy business owner who is looking to get into the world of pay per click advertising, then you’re already aware of the salience that low competition keywords hold. For those who aren’t aware, here’s the long and short of it: low competition keywords are less obvious words that still relate to the product being sold by the merchant. For example, “auto” is a lower competition keyword as compared to “car.” Low...

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Narrow It Down – But Not Too Much

One of the best things that you can do for your business whether it’s online or offline is to make yourself be seen as an expert in the field. Having that sort of weight behind you draws potential customers because they can sense that you know what you’re talking about when it comes to your line of work. It keeps current customers coming back because they can be confident in your products and services. This is why having a reliable blog...

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