July 31, 2012 By Leave a Comment

10 Steps To Developing Good PLR

Since we began on creating quality PLR content, we have come across quite a few people wondering how they could create PLR products for themselves. I think this is a wonderful idea, and feel like the more people creating PLR content should mean the higher quality available to all of us.

With that in mind, we don’t mind giving people a glimpse at the way we create our high quality products. We do a wide variety of different types of PLR so the exact process is never the same but in general we follow a process much like this:

1. Identify a Need: The first step we take is identifying what people are looking for. There are a lot of ways to do this. We are active on some forums so we can gauge people’s interests that way. We have a social media presence so we can ask our followers and friends. We belong to online networking groups, so we can poll these groups as often as we want. Lastly, we listen to our customers — We have a forum that allows anyone to suggest a topic or idea for a product.

2. Brainstorm: Once we have a general topic, we will sit down individually or in a team setting and brainstorm potential product ideas. At this point we will be taking a broad look at our product. We will figure out the main piece of content. It could be an eBook, an article bundle, a video bundle, audio, a system, a report or anything else. At this point we will decide on the topic and delivery format of our PLR Product.

3. Research: We will then begin our research. All of our products are properly researched and provide the most recent of information (when they are written of course). We will usually let the member of our team with the most experience in a particular topic handle the bulk of the content. Justin is a whiz with personal development, while I like to take on the WordPress products. We also have strategic partnerships with local experts, like personal trainers, masseuses and teachers.

3. Creatives Time: At this point we will begin creating the basic cover of the product. We do this now, because it can inspire the content creation part of the process. Also, we may need to use the images in some of the content, so best to get this out of the way. We will brainstorm a product title and heading as well as general idea for the cover. We create a flat image in Adobe Fireworks. We edit it and tweak it until we are happy. Then we export as a flat image, editable png and editable psd. We then use software to wrap this flat image in a variety of 3d images (like eBook covers)

At this point we will also create banner ads and a mini-site, for anyone that wants to start quickly selling or giving away(as an opt-in) our product. We throw in editable images of everything as well as sometimes some additional graphics like buy now buttons.

4: Content Creation: Now we will take our research from earlier and create our main piece of content. Like mentioned before this could be any number of formats. If the main piece was an eBook we would create the eBook in Mac Pages and then export an editable Word version, as well as a high quality PDF.

5. Edit Main Content: Important step here – we edit the content to try and make sure it is free of errors. While this is a time consuming step we usually make sure at least two of our team members (and 99% of the time it is Justin and I) edit the product.

6. Create Add-Ons: Here we get creative. We can now take this product from great to a must-buy by creating a bunch of high impact add-ons. Some of our most popular would be things like an autoresponder drip, posters, infographics, graphics, tweets, lists of resources and etc… We create as many as make sense for the product. We also of course edit theses as closely as the content.

7. Complete Packaging: At this point we do another once over on the editing, we make sure that everything is included and then we zip it up and upload to our servers.

8. Send To Members: Our members get first crack at everything we make. We post the product in our members area and then broadcast a message to everyone saying it is available for download.

9. Launch & Promote: We launch and promote our new offer in a number of ways. This is when the product is offered to the the general public.

10. Regular Maintenance: Through this whole process we make sure we go out of our way to provide timely support. This is not bragging, this is us giving you advice if you want to sell something. If you sell a product – stand behind it.  Also, since we run a membership site there are  a ton of behind the scene duties that are just as exhaustive as the entire list above. We focused on the product creation side of things for this post, but when it comes to eCommerce that isn’t even half the battle.

Filed Under: Private Label Rights Marketing
July 30, 2012 By Leave a Comment

User Controlled Media: Win Or Bust?

One of the major differences between mobile marketing and other forms is that it’s considered a form of user-controlled media. What this means is that mobile media is entirely based on an opt-in scheme. With other forms of advertising, customers usually don’t have much of a choice about whether or not the advertising is going to turn up in their lives. For example, should a consumer be watching television, commercials are considered an inevitable part of the process. The consumer can always mute the television or change the channel when the advertisements come on, of course, but there’s nothing the consumer can do about the commercial break taking place. Print ads and radio ads are similar – consumers can avoid them if they so wish, but there’s no way that they can “opt out” of the radio playing commercials or the magazine advertising products.

With mobile marketing, however, the entire premise is based off of opt-in services. Should a consumer wish to join your text marketing campaign, they’re the ones that have to dial your company’s number to start receiving information. If the customer never does so, then you as the company can never send them advertisements through mobile means. Thanks to privacy concerns as well as the popularity of the “do not call list” in addition to other anti-advertising factors that have become prevalent on phones in the past few years, it’s entirely impossible to go about sending unsolicited advertisements to customers through mobile devices and have it be a legal operation.

This presents a unique challenge to the company that is trying to get its message out through mobile media – namely, often companies must advertise the fact that they’re doing a mobile media campaign. This might seems somewhat counterintuitive given that this boils down to advertising the advertising, but the gains that can be reaped from using mobile media advertising are so attractive that any startup with the money to spend on a mobile media campaign will almost certainly see results.

The great thing about mobile media is that it allows companies to get in contact with users the way that friends contact each other. Texting is considered a non formal medium of contacting, and being able to establish a rapport with customers on this personal level goes a long way toward building brand affinity and a more personal relationship with the customer.

If you’re a startup looking to get into the area of mobile marketing, understand that the benefits might not be as immediate as those you might experience with other kinds of marketing. However, this avenue can give you a long-lasting personal relationship with customers. It really helps if you can find another company to help waylay the costs with you and enter into mobile marketing as a joint venture. If you do this, then you’re likely to see more immediate returns on your investment sooner.

Filed Under: Mobile Marketing
July 29, 2012 By Leave a Comment

Mobile Marketing 101: What You Need To Know To Be Successful

Mobile marketing is becoming more and more popular among business owners and this trend is not going away. Everywhere you turn you see people on their smart phones and mobile devices. As a business owner, you want to make sure you are taking advantage of this growing trend so that you can connect with new customers and put timely offers in the hands of willing buyers.

This short report will cover the most critical items you need to be aware of when it comes to mobile marketing for your business.

Mobile Marketing Defined: Mobile marketing is essentially the act of using mobile/wireless devices to distribute advertising messages from a business to a potential consumer. The messages can be time and location sensitive so that advertisers are engaging potential buyers at a time when they are most likely to be interested in the offer. The message format can include SMS (text) Messaging, MMS (multi-media message), applications and mobile websites.

Mobile Trends: You really don’t need any advanced reports or statistics to realize that mobile marketing is becoming more and more important to businesses. The number of people accessing personal data, internet, email, etc… from a mobile device is growing rapidly and this trend will not stop anytime soon. Check out the mobile growth stats from the International Telecommunication Union http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom.html

Mobile Websites: Know the trends with mobile usage, what kind of information are you displaying on your company website to people who visit your site on a mobile device? Make sure that you are a plan in place to cater to the mobile audience and that your website gives them the most important information they need to know in the most compatible mobile format possible.

SMS (Text) Marketing: When you think about most mobile device users, almost every single one of them is an active text user. Many of these people prefer texting to most other forms of communication. Most people also carry their mobile device with them at all times. With text marketing, you have the opportunity to contact multiple customers at the same time and they receive the message in real time. SMS message delivery can be guaranteed which makes it a preferred method to email in many instances.

You can also extend SMS marketing to be “location-aware” so that if a potential buyer is near by, you can send them a coupon. Make sure you consider all text marketing avenues for your business or you may be missing out.

Application Marketing: Developing an application that promotes your business to a mobile user is another great way to harness the power of mobile marketing. Mobile apps are one of the hottest items available in the wireless world. You could apply the same concept to mobile games as well. Any application that builds your brand into a potential buyer’s mobile experience, is a great way to get on the mobile marketing bandwagon.

Filed Under: Mobile Marketing
July 27, 2012 By Leave a Comment

How To Lose Your Customers?

1. Let Them Procrastinate

Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they’ve been hoarding there.

Here’s how it works… First, the customer leaves your store without making the purchase. Second, time causes the desire for the product to fade, and distracts them from making their way back. Finally, your “almost customer” totally forgets about making the purchase, and you can kiss potential profits good-bye.

Don’t let it happen to you! Make deals so irresistible they just can’t say no, and set an expiration date. Yes, put a little press on them to buy TODAY! Reward them for complying, and make sure they forfeit the deal if they don’t. Don’t be victimized by “almost sales” that could be turned into REAL profits!

2. Stay Off The Top Of Their Priority List

Hey, sometimes we need to be reminded of exactly what is and what isn’t important in life. Where we spend our money indicates its level of importance. Are your customers telling you that your product isn’t significant to them?

Put them where you want them to be with a dramatic word picture that evokes the emotions that drive purchases. Let me say it this way… If you’re trying to sell them a home business… let them feel the freedom of being their own boss, and setting their own schedule. Are you selling water skis?

Get them on the water in the hot summer sun with the wind blowing their hair and water spraying around them. Let them FEEL the importance of the decision.

You CAN motivate buyers to put a high priority on your product!

3. Don’t Build Trust

Do your customers feel confident that your company will provide the services that it says it will? How many times have you raised an eyebrow at an offer that makes big promises? Yeah, if you don’t already know they are a reputable company, you’re likely to take claims with a grain of salt.

Unconditional guarantees give credence to your desire to please customers. Testimonials are evidence that you have a proven track record. Put some facts in front of your “almost customers.” Let them know a little bit about you and your staff.

It’s always easier to trust a person, than a business.

Internet customers are at especially high risks for feeling a legitimate amount of distrust. After all, anyone can make grand claims, but who is responsible for upholding them? A personal photo, a little information, and a phone number where a contact can be reached go a long ways toward building trust on the Web.

How many “almost customers” have slipped through your fingers? You can effectively turn them into loyal customers who regularly frequent your place of business with the business savvy insights we’ve talked about in this article.

Filed Under: Online Biz Tips
July 26, 2012 By Leave a Comment

Tips In SEO Article Writing

Many online marketers really miss out on a great opportunity, they don’t know how to write a good seo article or blog post. They spend a lot of time churning out great articles but don’t get as much from them as they could.

There is a lot of debate about what is better: writing for the search engines (making your articles search engine optimized) or for humans. I say, why not do both?

You can use your articles to not only inform your readership and provide them with valuable information, you can also get the added benefit of using your articles to drive free search engine traffic. increase the amount of free organic traffic you drive to your website.

Of course you need to make sure that you don’t skew too far into the seo realm so that your articles are stuffed with keywords and are virtually unreadable for your readers.

In order to get the best of both worlds your first step will be to identify those keywords that drive a lot of visitors and don’t have exceptionally high competition.

Make sure you consider keywords that are related to your niche but may not be the most popular searched for keyword. Try to get creative and don’t hesitate to use the free keyword tools online to expand your list even further.

Now that you’ve got your keyword list, it’s time to start writing your seo article. You don’t have to stuff the article with keywords to get a great benefit. As a matter of fact, if you put in too many keywords it can actually hurt you. Your article must read naturally.

The first place to put your keyword is in the title of your article. That is the first thing the search engines will see.

After the title you will want to include your keywords a few times in the article body. How many times is enough? Well that depends on the length of your article but a good rule of thumb is to include it in the first paragraph, the last paragraph and once or twice more. Try to strive for a keyword density of no more than 3%.

While there is some debate on the best article length, you must have at least 250 words. I personally wouldn’t go much higher than 500. That is a good range because it provides a lot of information without becoming too long and boring to read.

If you are writing articles to drive traffic to your website as well as provide your readers with good information, than remember it is a numbers game. The more quality, keyword focused articles you get in circulation the more traffic you will get.

Many of these keyword optimized articles can continue to drive traffic for months or even years to come. That’s a big bang for your time and well worth it.

You don’t have to choose between writing an article for your readers and writing for the search engines, you can do both with one article. Use your keywords properly and you can get both benefits from just one seo article.

Filed Under: Online Biz Fundamentals
July 22, 2012 By Leave a Comment

How to Obtain Link Popularity

In this quick report I will tell you how you can gain link popularity for your website and at the same time your website will be receiving targeted visitors. Increasing your link popularity will increase visitors and you will sale more. For better result promote only one URL and not the entire website. Make sure you have search engine friendly meta tag and URL.

Follow the steps below.

Step 1. Search Engine and Directory Submission

Submit your website to search engines and directories. For best result, it is recommended that you manually submit your website to search engines and directory to the right category. Most search engines and directories offer free submission.

Step 2. Articles Distribution

Create or buy articles with the keyword that you want to advertise. Example, if you have a payday loans website then you should write some articles about it or find someone who can write them for you. I do recommend that you submit about 50 articles related to the keyword that you are advertising. If you do not want to write the articles then for example go to http://www.freelancer.com and post a project asking for articles about the keyword that you are advertising. You must mention that the articles that you are buying are for redistribution. After you get the articles, that you will distribute, at the bottom of every articles you should ad the link of the website that your are promoting. See example below on the bottom of this article.

After all your articles are ready to distribute then go to iSnare.com. They will submit your articles to a network of 1500 niche content sites. There you must buy credit to distribute your articles. 1 = $2 (ezinearticles.com is a free & popular option) You only need one credit per article. Also many websites are looking for articles to add to their own website, so you will getting a link back every time your article is posted to another website.

Step 3. One Way Link Exchange

In this step you will buy a membership at the IndexGuy.com link exchange. Link exchange is not a good practice, but you can buy this account because is like paying to directory to get your website added in certain category.

Click http://www.isnare.com/distribution.php link to go to IndexGuy.com and shop for a membership. I personally recommend the Bronze Membership for $6.95 a month and you will get +3000 inbound links (This number is daily increasing).

That’s it. Now you can wait to get listed at search engines and directories. Some search engine might take up to two months in order to list your website. But your popularity will build up with time. Just be patient.

Filed Under: Online Biz Tips
July 20, 2012 By 1 Comment

Business Blogging 101: Promoting Your Business Through Writing

Blogging used to be an activity reserved for writers or people with special interests or hobbies. Now, blogs have exploded and are among the most common type of site found on the web. Most active, current businesses have at least one company blog to keep their customers and prospects up to speed on the latest news, ideas, breakthrough, announcements, etc…

This short report will cover the most critical items you need to be aware of when it comes to blog marketing for your business.

Own Your Blog: There are so many different blogging platforms to choose from. Some are free and others are paid-for services. If you are a serious business looking to use a blog as a long term relationship building medium for you and your clients, make sure you “own” your blog. This means that you should host your own blog and have full control over it’s contents. Free blogs are ultimately controlled by the company who provides the blogging service. Treat your blog as you would any valuable company asset.

Content is King: This saying is almost cliche these days but it remains as true as it has ever been. If you are going to use a blog to market your business, make sure that you only publish high quality content that is representative of your company and your philosophies. Outsourcing your blog writing to someone outside of your industry would not be a smart move. If you are a small business owner, you should have a direct hand in the content creation. You may not write the content yourself but you should provide input and guide the blog. You are the ultimate expert and you need to work with your team to make your blog’s content showcase your company value.

Regular Updates: Nothing looks worse than a blog that has old content that is not even relevant anymore. If you are going to have a company blog, make sure you also have a regular blog updating schedule. It doesn’t have to be weekly but at least once a month. Make sure that the content is unique and interesting enough the pique the interest of your readers. This is your chance to build long term relationships with customers and prospects. Frequent and useful updates go a long way in this department.

Content Variety: A blog is your opportunity to be real and interact with your audience at a more personal level. Use your blog as an opportunity to share videos, photos, interviews, interesting presentations, tutorials, demos or even sample training lessons showcasing your specialty. The more variety you build into your blog, the more likely it is that people will return for more.

Search Engine Optimization: The very nature of blogs lends itself nicely with search engine optimization. Every time you add a new blog post, you are essentially adding a new page to your site that can be indexed in search engines. Each one of these pages can now be found by people searching for what you offer. Make sure that you have proper SEO settings in place on your blog so that you can capitalize on highly qualified prospects who are searching for information that you are qualified to provide. If you need help with SEO, give me a call :)

Filed Under: Online Biz Fundamentals
July 18, 2012 By Leave a Comment

Make The Most of Your Marketing Efforts Using Ezine

There are all kinds of different ways that you can market your business online, and one of the best is ezine advertising. For the sake of this article we will define an ezine as any publication that is delivered to the subscriber’s computer on a regular basis. The success of your promotion in an ezine will depend on a number of factors. Here are some things that will help you to make the most of your marketing efforts.

The first thing you need to do is some research. This is broken down into two steps. Step one is to find as many ezines as you can that are related to whatever it is you are promoting. Remember to include publications that may be ideal for cross promotion, too. For example, if you sell accessories for recreational vehicles, then you would want to look at any RV newsletters, as well as those that are related to domestic travel, retirement, and campgrounds. The bigger your initial list, the better.

The second step in researching is to find out what you can about each of the ezines on your list. At the bare minimum you should know the number of subscribers, typical open and click-through rate, and what all of their advertising options are. If you can’t find any contact information, or you don’t get a response from them, then move on to other ezines that are more willing to work directly with advertisers.

Once you have all of this information, you should be able to start narrowing your list down to the ones that look best for you. However, you are not ready to purchase any ad space quite yet. At this point you should subscribe to any of the ezines you’re interested in. This will give you an idea of how often they send their ezine, and how often they send other promotional messages. If they publish once a month, but send out “special offers” two times a day, then your message will only get lost in the shuffle. Subscribing will also give you a better feel for what the ezine is really about. You can also look over any archived copies of the ezine that are available.

Remember that your reputation will be tied in directly to that of the ezine, and vice-versa. Therefore you need to choose wisely. At the same time, be aware that many publications will take some time before approving your ad. If this happens, you should take it as a positive sign as it shows they care about the content they send to their subscribers.

By now you should have a good idea of where you want to start your ezine advertising campaign. You will have to decide which type of ad is the best for you. Generally speaking, a solo ad will give you the highest return. A solo ad is a special mailing that contains nothing but your ad. After that, the best option is typically an ad spot nearest the top in a regular issue of the newsletter.

Filed Under: Social Media For Biz
July 16, 2012 By Leave a Comment

Have You Done Enough To Get Your Business Above The Competition?

Search engine optimization is one of the most important methods of marketing that a business can invest time and money into. In fact, for those who would like to trim the fat as well as possible and get to the most effective means of marketing, here they are: blogging, search engine optimization, and email advertising.

Search engine optimization goes hand in hand with a niche. This is because the very act of sharpening your SEO is essentially you carving a niche out for yourself and your business in the world of the Internet. SEO determines where your site pops up when keywords pertaining to your business are keyed into a search engine. Recent research shows that over 85% of all traffic to sites is generated by search engines, so having your website show up on that first page (or even the coveted first spot on the first page) is key to your site getting a lot of traffic and a lot of conversions.

You can make this happen with SEO. The issue is knowing how to relates to niche marketing and how to use SEO to bolster both your niche and the amount of hits your site gets.

There are many ways to improve your SEO – there are quite literally libraries of books out there with information on the subject. For those of you who would like the quick and dirty on SEO, however, we’ve compiled a bullet list of points that will help you understand what SEO actually means and how to improve it.

- The first way to improve SEO is through code. This means using something called a meta tag – and if you don’t know what this is, look it up. If it still seems like Greek to you, find a business that specializes in SEO and get them to up the code on your site. This is one of the most important things you can do insofar as SEO is concerned and is certainly worth the money you’ll pay to have it done if you’re not interested in/can’t do it yourself.

- Page content. This refers to the stuff on the webpages that mostly doesn’t change – product and company descriptions are great examples. What helps SEO here is keyword frequency and placement – there’s a specific style of writing that helps improve a site’s SEO by balancing the amount and placement of keywords with informative content. There’s plenty of free information on the Internet about this, and if it seems like too much trouble to have SEO-attuned page content, find a copy company and outsource it. It’s worth the cost.

The reality of the situation is that calibrating your business’ SEO is a complicated science that’s rather hard to sum up in two bullet points. This is just a starting point. But if you want to advertise to the niche, the niche has to be able to find you. Better your SEO and you better your chance of landing customers!

Filed Under: Niche Marketing
July 15, 2012 By Leave a Comment

How To Carve Out A Niche As An Affiliate

Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today.

38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the Internet sales industry will top the dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into.

This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer.

Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be a successful.

This is a great opportunity for web hosting affiliates and resellers alike. There would hundreds of web hosting and programs to choose from that the difficulty in finding the right one for them is not a problem anymore.

How does one become a successful affiliate in the niche markets using web hosting?

If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based from recommendations. Usually, they get it from the ones that have already availed of a web hosting services.

With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are.

When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in worst situations.

Try this out. If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can participate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.

Why choose paying for your for your web hosting when you do not have to? Try to get paid by letting people know you like your web host.

Always remember that when choosing a web host, choose the one that is known for its fantastic customer support. There are also many hosting affiliate programs. Residual affiliate program is also being hosted. This is the program wherein you get paid a percentage every month for a client that you refer. This can allow you to have a steady source of income. With perseverance, you can even be quite successful in this field.

There are a lot of niche markets out there just waiting for the right affiliate to penetrate to them and make that dollars dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.

Web hosting is just one affiliate market you could try out and make some good and continuous income. Just remember that to be successful on your endeavor also means that time, effort and patience is needed.

Nobody has invented the perfect affiliate market yet. But some people do know how to make it big in this kind of market. It is just knowing your kind of market and making the earnings there.

Filed Under: Affiliate Marketing
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